Sans Normal Lulas 6 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Avenir Next Cyrillic', 'Avenir Next Hebrew', and 'Avenir Next World' by Linotype; 'Tellumo' by Monotype; and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, assertive, sporty, modern, energetic, friendly, impact, momentum, display, modernity, rounded, slanted, compact, punchy, smooth.
A heavy, slanted sans with rounded corners and largely uniform stroke thickness. The forms lean consistently forward with compact apertures and broad, smooth curves, giving counters a slightly pinched, energetic feel. Uppercase shapes are sturdy and geometric, while lowercase letters use simple, single-storey constructions (notably a and g) and maintain a tight, efficient rhythm. Numerals are robust and somewhat condensed in their internal spaces, matching the dense, high-impact texture of the letters.
This font is well suited to headlines, display typography, and short emphatic statements where impact and motion are desired. It can support bold branding elements, packaging callouts, and sports or performance-oriented graphics, especially when paired with simpler text faces for longer reading.
The overall tone is bold and driven, with a sporty, contemporary flavor. Its forward slant and compact, rounded shapes create a sense of speed and momentum while staying approachable rather than sharp or aggressive.
The design appears intended to deliver maximum presence with a streamlined, modern silhouette—combining a consistent italic lean with rounded, geometric construction for fast, confident display typography.
Spacing and proportions produce a dark, continuous color in text, especially in all-caps or headline settings. The slant and heavy weight make it read best when given room to breathe, as small sizes and tight line lengths can feel visually dense.