Sans Normal Puliy 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Marselis' and 'FF Sero' by FontFont, 'Pluto Sans' by HVD Fonts, 'Whitney' by Hoefler & Co., 'Calton' by LetterMaker, 'Nusara' by Locomotype, 'Quercus Sans' by Storm Type Foundry, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, friendly, playful, chunky, approachable, retro, impact, friendliness, simplicity, display use, approachability, rounded, soft corners, bulbous, compact, bouncy.
A heavy, rounded sans with thick strokes, softened corners, and generously curved terminals throughout. Counters are relatively small and enclosed, giving the letters a compact, punchy texture at text sizes. The shapes lean on simple geometric bowls and sturdy stems, with smooth joins and minimal taper, producing an even, low-detail silhouette. Proportions are slightly condensed in feel in several capitals, while lowercase forms keep a straightforward, single-storey construction where applicable, reinforcing an uncomplicated, bold rhythm.
Best suited for short, high-impact settings like headlines, posters, packaging, and bold UI moments such as banners or onboarding screens. It can also work for logos and wordmarks where a friendly, rounded personality is desired. For extended reading, it will perform better with generous sizing and ample line spacing to offset the tight counters.
The overall tone is warm and approachable, with a playful, cartoon-adjacent softness that reads as friendly rather than technical. Its dense weight and rounded forms create a buoyant, upbeat voice that feels suited to informal or youth-oriented messaging. The character is confident and attention-grabbing without sharpness or aggression.
The design appears intended to deliver maximum visual presence with a soft, inviting edge—combining dense weight with rounded geometry to stay legible and personable. It prioritizes simple, sturdy forms and consistent stroke behavior to create an easy-to-recognize, display-forward voice.
The boldness narrows apertures and tightens internal space, which increases impact but can reduce clarity in small sizes or dense paragraphs. Numerals and punctuation follow the same rounded, chunky logic, keeping a consistent color and silhouette across mixed content.