Sans Normal Liduy 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Akzidenz-Grotesk Next' by Berthold, 'Frutiger' by Linotype, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, dynamic, modern, friendly, impact, momentum, emphasis, attention, slanted, rounded, compact, blocky, high-impact.
A heavy, slanted sans with compact proportions and rounded corners that soften its otherwise blocky silhouettes. Strokes are consistently thick with minimal modulation, and curves are built from broad, smooth arcs that keep counters open at display sizes. The italic angle is clear and steady across the set, and terminals tend to be blunt or gently rounded rather than sharp. Overall spacing feels tight and purposeful, producing dense word shapes with strong horizontal momentum.
Best suited for headlines, logos, and short bursts of text where impact matters—such as sports branding, promotional graphics, posters, and packaging. It can also work for UI labels or navigation when a strong, energetic voice is desired, though the weight and slant are most effective at medium-to-large sizes.
The tone is energetic and forward-leaning, projecting speed and confidence. Its chunky forms read as bold and approachable rather than delicate, giving it a contemporary, action-oriented feel well suited to attention-grabbing messaging.
The design appears intended to deliver a bold, fast, contemporary voice through a consistent italic stance and rounded, low-detail construction. It prioritizes strong silhouettes and clear counters to stay readable while maximizing visual punch.
Numerals are robust and simple, matching the letters with rounded joins and sturdy bowls. The lowercase maintains a clean, uncomplicated construction that favors legibility and punch over fine detail, especially in the more condensed shapes like s, a, and e.