Sans Normal Arrif 16 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Bilbao' and 'Promo' by Machalski (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, editorial, modern, neutral, clean, friendly, functional, versatility, clarity, modernity, legibility, systematic, geometric, open counters, rounded forms, high legibility, even rhythm.
A clean, geometric sans with broad proportions and low-contrast strokes. Curves are built from near-circular bowls and smooth, continuous arcs, while terminals are mostly straight and crisply cut. Counters are open and generously sized, with an even texture across lines of text. The lowercase shows simple, single-storey forms (notably the a and g), a compact shoulder on r, and straightforward construction throughout, supporting clear word shapes at display and text sizes.
This font works well for user interfaces, product branding, and signage where clarity and consistency are priorities. Its wide proportions and open counters also make it effective for headlines and editorial subheads, producing a calm, even typographic color in multi-line settings.
The overall tone is contemporary and matter-of-fact, with a slightly friendly warmth from the rounded geometry. It reads as practical and approachable rather than stylized, suited to clean, modern layouts.
The design appears intended as a versatile, general-purpose geometric sans: unobtrusive, highly readable, and compatible with modern visual systems. Its restrained details and consistent forms suggest a focus on clarity, neutrality, and dependable performance across varied layouts.
Capitals feel spacious and stable, with wide rounds (C, O, G) and strong verticals (H, N, U). Numerals are similarly straightforward and highly legible, with open shapes and minimal ornamentation, maintaining the same steady rhythm as the letters.