Serif Other Etti 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, magazine, posters, branding, packaging, editorial, fashion, dramatic, refined, modern classic, display impact, editorial voice, luxury styling, distinctiveness, high-contrast details, wedge terminals, flared serifs, sharp joins, sculptural.
This serif typeface uses bold, sculpted letterforms built from crisp wedges and curved cut-ins, creating a chiseled, high-style silhouette. Strokes feel deliberately carved rather than smoothly transitioned, with pointed triangular terminals, flared serif hints, and frequent teardrop-like notches that open counters and define joins. The overall rhythm is upright and controlled, pairing broad vertical masses with sharp internal apertures; bowls and rounds (C, O, Q, a, e) show distinctive bite-shaped cutouts that add sparkle and tension. Numerals follow the same faceted logic, with strong diagonals and dramatic internal shaping.
Best suited for headlines, magazine titles, posters, and brand marks where the sculptural details can be seen and appreciated. It can work for short editorial decks or pull quotes at larger sizes, especially in fashion, beauty, arts, or boutique packaging contexts where a dramatic serif voice is desired.
The tone is polished and theatrical, blending luxury editorial energy with a slightly avant-garde, cut-paper sharpness. It reads as confident and curated—more statement-driven than neutral—suited to designs that want elegance with visible personality.
The design appears intended to reinterpret a classic serif structure with a contemporary, ornamental cut-in treatment, emphasizing sharp terminals and carved counter-shapes to create a memorable display texture. Its consistent faceting suggests a focus on stylish impact and logo-friendly character rather than unobtrusive body readability.
In text, the repeated interior cut-ins create a lively texture and pronounced word shapes, while the heavy black areas and sharp terminals push it toward display use. The design’s signature is its consistent use of triangular notches and wedge endings, which give even familiar forms a distinctive, stylized finish.