Serif Other Etba 8 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, packaging, posters, editorial, fashion, dramatic, refined, quirky, distinctiveness, editorial impact, modern classic, signature texture, high-waisted, wedge serifs, triangular notches, ink traps, calligraphic cuts.
A stylized serif with sharp, wedge-like terminals and distinctive triangular cut-ins that create a notched, ink-trap-like texture throughout. Stems are generally sturdy and vertical, while curves show abrupt, chiseled transitions rather than fully smooth joins, giving counters and bowls a carved, faceted feel. The capitals read wide and declarative with elegant, tapering endings; lowercase forms keep a compact, text-ready skeleton but introduce lively, asymmetric details (notably in a, g, e, s, and t) that add rhythm. Numerals echo the same cut-away motif, with bold, graphic silhouettes and pronounced internal shaping.
Best suited to headlines, deck copy, and pull quotes where the distinctive cut-in detailing can carry a layout. It can also work for premium branding and packaging—particularly in fashion, beauty, and cultural contexts—where a classic serif voice with an unusual finish helps differentiate. For longer text, it will perform most comfortably at moderate sizes with generous leading.
The overall tone is polished and editorial, but with a deliberate edge: the angular cut-ins and pointed terminals add drama and a slightly eccentric, couture sensibility. It feels premium and headline-forward, balancing classic serif familiarity with a contemporary, crafted irregularity that reads as expressive rather than noisy.
The design intent appears to modernize an editorial serif by introducing consistent, sculpted cut-aways and wedge terminals that heighten contrast in silhouette and add signature personality. The goal seems to be a high-impact display serif that remains rooted in traditional proportions while signaling contemporary craft and exclusivity.
The notched terminals and chiseled joins create strong sparkle in larger sizes and a recognizable texture across words, especially in dense settings. Spacing appears designed for display and short text, where the alternating sharp cuts and rounded bowls can be appreciated without visual crowding.