Serif Other Ettu 2 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, editorial, branding, posters, magazine covers, fashion, dramatic, refined, theatrical, display impact, editorial flair, luxury tone, distinctive identity, calligraphic, high-tilt, sharp terminals, flared serifs, sculptural.
A sharply slanted serif design with sculpted, wedge-like terminals and flared serif forms that read as cut, chiseled shapes rather than conventional bracketed serifs. Strokes show a brisk, calligraphic rhythm with pronounced diagonals, deep triangular notches, and occasional split-like entry/exit cuts that create a lively, faceted texture across words. Curves are taut and elliptical, counters are relatively open, and the overall silhouette feels energetic and forward-leaning, with strong display presence in both capitals and lowercase.
Best suited to headlines, pull quotes, magazine and lookbook typography, and brand marks where the italic energy and sculpted terminals can be appreciated. It can also work for short, high-impact passages in packaging or event materials, especially when set with generous spacing and clean supporting type.
The font conveys a polished, fashion-forward tone with a touch of drama and extravagance. Its sharp cuts and italic momentum suggest luxury headlines and editorial flair, balancing sophistication with a distinctly stylized, attention-seeking personality.
The design appears intended as a decorative italic serif that modernizes classic calligraphic and Didone-adjacent cues through sharp, wedge-cut terminals and a more geometric, carved construction. It prioritizes expressive rhythm and striking word shapes over quiet neutrality, aiming for a distinctive, premium display voice.
The distinctive wedge terminals can create dense, high-contrast-looking spots where strokes meet, giving text a sparkling, serrated rhythm at larger sizes. Numerals and capitals share the same angled, sculptural language, helping mixed-content settings feel cohesive and intentionally stylized.