Sans Normal Kemis 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Akzidenz-Grotesk Next' by Berthold, 'Interval Next' by Mostardesign, 'Fact' by ParaType, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, friendly, energetic, retro, casual, impact, motion, approachability, display emphasis, rounded, oblique, bouncy, soft terminals, open counters.
This typeface is a heavy, oblique sans with rounded construction and soft, tapered joins. Letterforms lean consistently forward with a slightly uneven, lively rhythm, mixing broad curves with flattened horizontals and angled terminals. Counters are generally open and spacious for the weight, while strokes stay relatively even, creating a solid silhouette without sharp contrast. The numerals and capitals read compact and punchy, and the lowercase shows a gently “bouncy” baseline feel through varied internal shapes and angled cuts.
It works best for attention-grabbing headlines, short bursts of copy, and branding where a dynamic, friendly voice is needed. The weight and slant make it particularly suited to posters, packaging, and sporty or youth-oriented identity systems, as well as promotional graphics and signage where immediate impact is a priority.
The overall tone is upbeat and approachable, with an athletic, poster-like confidence. Its forward slant and rounded massing give it momentum and friendliness rather than formality, suggesting playful emphasis and high energy.
The design appears intended to deliver a sense of motion and bold presence through a consistent forward lean, rounded forms, and sturdy, low-contrast strokes. It prioritizes visual punch and an affable character over strict neutrality, aiming for expressive display readability.
Curves dominate the design, especially in letters like C, G, O, and S, which appear full and smooth. Several glyphs use angled cuts and simplified geometry that enhance speed and impact at display sizes, while still keeping clear letter differentiation in running text.