Sans Other Apma 9 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Flimsy' by Bogstav (names referenced only for comparison).
Keywords: posters, headlines, packaging, children’s, stickers, playful, chunky, quirky, friendly, cartoonish, impact, approachability, whimsy, informality, rounded, soft corners, slightly irregular, bouncy, high-contrast rhythm.
A heavy, rounded sans with compact proportions and soft, slightly irregular contours that give the letters a hand-cut feel. Strokes remain broadly consistent, but terminals and joins show gentle bulges and small asymmetries that create a lively rhythm across lines of text. Counters are generally open and rounded, with simplified interior shapes that keep the forms bold and readable. The overall silhouette reads as sturdy and blocky, with subtle wobble in curves and diagonals that prevents the design from feeling strictly geometric.
Best suited to short-form display use such as posters, headlines, signage, playful branding, packaging, and children-oriented materials. It can also work for bold callouts, labels, and merchandise where a friendly, attention-getting voice is needed.
The font projects a cheerful, informal tone—more playful than corporate—thanks to its chunky massing and subtly uneven shapes. It feels friendly and approachable, with a cartoon-like energy that suggests fun, snacks, kids’ content, or casual entertainment rather than serious editorial work.
The design appears intended to deliver maximum impact with an approachable, whimsical character. Its softened geometry and intentional irregularity suggest a display typeface meant to feel human and fun while remaining highly legible at larger sizes.
Uppercase forms appear especially poster-forward, with strong, simplified shapes that hold up at larger sizes. The lowercase maintains the same chunky personality, and the numerals match with rounded, bold forms suited to attention-grabbing settings.