Sans Faceted Affu 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Festivo Clean' by Ahmet Altun, 'Bebas Neue Pro' by Dharma Type, and 'Breuer Condensed' by TypeTrust (names referenced only for comparison).
Keywords: posters, headlines, sportswear, packaging, signage, industrial, athletic, poster-ready, authoritative, utilitarian, compact impact, rugged branding, sign-like clarity, geometric consistency, octagonal, chamfered, blocky, condensed, stencil-like.
A heavy, condensed display sans built from straight strokes and crisp chamfered corners, replacing most curves with planar facets. The geometry reads octagonal in rounds like O, C, and G, with squared terminals and minimal modulation, producing a solid, uniform color on the page. Counters are compact and the joins are tight, giving the forms a sturdy, engineered feel; diagonals (A, V, W, X) stay sharp and clean, while bowls and shoulders remain angular rather than round. Numerals follow the same faceted construction for a consistent, sign-like rhythm.
Best suited for headlines, posters, and branding moments where a compact, high-impact wordmark is needed. It also fits athletic identities, equipment labels, packaging callouts, and signage-style graphics that benefit from an industrial, faceted construction.
The overall tone is bold and no-nonsense, with a rugged, mechanical edge that recalls stenciled markings, sports lettering, and utilitarian labeling. Its angular facets add a subtly aggressive, high-impact voice that feels geared toward attention and clarity rather than softness or nuance.
The design appears intended to deliver maximum impact in limited horizontal space while maintaining a distinctive, angular silhouette. By standardizing chamfers and planar curves across the set, it aims for a cohesive, rugged display voice that stays legible and forceful in bold applications.
In text, the dense vertical rhythm and compact counters create a strong, dark texture that favors short bursts of copy. The faceting is consistent across uppercase, lowercase, and figures, which helps maintain a cohesive look in mixed settings, though the condensed proportions and heavy weight make it most comfortable at larger sizes.