Sans Faceted Asto 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype, 'Herokid' by W Type Foundry, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, industrial, athletic, poster-ready, authoritative, retro, impact, strength, geometry, ruggedness, signage, chamfered, blocky, compressed, angular, monoline.
A heavy, condensed display face built from straight strokes and chamfered corners, replacing curves with crisp planar facets. Counters are compact and geometric (notably in O, B, and 8), and terminals are clipped to create a consistent octagonal silhouette throughout. The lowercase mirrors the uppercase’s squared structure, with sturdy verticals, short joins, and minimal modulation, producing a dense, high-impact texture in lines of text. Numerals follow the same faceted construction, staying blocklike and tightly enclosed for uniform color and strong legibility at large sizes.
Best suited to headlines, posters, and punchy brand marks where the faceted geometry can read at scale. It also fits sports graphics, event promotions, packaging callouts, and bold signage-style applications that benefit from dense, commanding letterforms.
The overall tone is tough and no-nonsense, with an industrial, sports-minded energy. Its sharp facets and compressed heft evoke utilitarian signage, team marks, and bold headline typography with a slightly retro, stamped-metal feel.
The letterforms appear intended to deliver maximum impact with a uniform, engineered look: straight-sided construction, clipped corners, and tightly controlled shapes that stay consistent across the set. The faceting suggests a design goal of turning a simple sans skeleton into a rugged, hard-edged display style optimized for attention-grabbing typography.
The design’s rhythm relies on repeated vertical masses and clipped corners, which helps it stay cohesive across capitals, lowercase, and figures. Because the counters are relatively small and the forms are very compact, it reads most clearly when given generous tracking or used at headline scale.