Sans Normal Kamif 7 is a bold, wide, medium contrast, italic, tall x-height font visually similar to 'Bassen' by SRS Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, modern, energetic, confident, impact, momentum, headline-driven, brand presence, clarity, oblique, rounded, blocky, compact, high-impact.
A heavy, oblique sans with broad proportions and rounded, open counters. Strokes stay largely uniform, with gently softened joins and terminals that keep the silhouettes clean and contemporary. The lowercase shows a tall x-height and compact ascenders/descenders, producing a dense, efficient rhythm, while capitals remain wide and stable with simple, geometric construction. Figures are similarly sturdy and legible, with clear apertures and a consistent rightward slant that reinforces forward motion.
Best suited for headlines, display typography, and short-form messaging where bold, slanted forms can carry the visual hierarchy. It fits well in sports and active-lifestyle branding, promotional graphics, packaging callouts, and logo wordmarks that benefit from a wide, energetic stance.
The overall tone is energetic and assertive, with a forward-leaning, high-impact presence that reads as modern and action-oriented. Its wide stance and strong weight give it a confident, poster-ready voice that feels at home in branding that needs momentum and punch.
The design appears intended to deliver a modern, high-impact italic sans optimized for attention and speed, combining wide, geometric shapes with a tall lowercase structure for strong readability at large sizes. Its consistent slant and sturdy construction suggest a focus on confident, contemporary display use rather than delicate text typography.
Spacing appears generous enough to keep the bold forms from clogging, and the wide letterforms help preserve clarity in tight, heavy settings. Curves are smooth and round rather than angular, which adds approachability while maintaining a distinctly forceful headline character.