Sans Normal Lymiv 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Futura BT' by Bitstream, 'Publica Sans' by FaceType, 'Code Next' by Fontfabric, 'TT Norms Pro' by TypeType, and 'Codec Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, retro, energetic, playful, confident, impact, motion, friendly boldness, brand presence, display emphasis, rounded, oblique, chunky, compact apertures, soft corners.
A heavy, oblique sans with rounded, inflated forms and broad curves that feel carved from thick, uniform strokes. Counters are generally tight and apertures tend to close up, giving letters a dense, punchy silhouette. The geometry leans toward circular bowls and smooth joins, while terminals appear blunt and softly squared rather than sharp. Overall spacing and proportions favor bold, stable shapes with a forward-leaning rhythm that reads as fast and emphatic.
Best suited to display use where bold shapes are an asset: headlines, posters, and short punchy messaging. It fits sports and lifestyle branding, event graphics, packaging, and logo wordmarks that benefit from a forward-leaning, energetic voice. Use generous sizing and spacing for longer lines to preserve readability.
The tone is assertive and high-impact, with a sporty, poster-like personality. Its rounded massing adds friendliness and humor, keeping the intensity from feeling harsh. The consistent slant and chunky construction suggest motion and momentum, evoking retro athletic branding and energetic headlines.
The design appears intended to deliver maximum impact with a friendly, rounded weight and an oblique stance that implies speed. Its simplified, geometric construction prioritizes recognizable silhouettes and a cohesive, branded feel for attention-grabbing typography.
At smaller sizes, the tight counters and narrow openings can reduce clarity, especially in letters with enclosed shapes. In larger display settings, the strong silhouettes and smooth curves remain highly recognizable and visually cohesive across uppercase, lowercase, and numerals.