Sans Normal Mekuj 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric, 'Allotrope' by Kostic, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, playful, bold, friendly, impact, energy, approachability, attention, oblique, rounded, chunky, compact, punchy.
A heavy, oblique sans with broad, rounded forms and tightly packed counters. Strokes are thick and consistent, with soft curve transitions and blunt terminals that keep the silhouette clean and compact. The letterforms lean forward with a slightly bouncy rhythm, and the geometry favors circular bowls and smooth, inflated curves, giving both capitals and lowercase a cohesive, high-impact texture in words and lines.
Best suited for bold display settings such as headlines, posters, campaign graphics, and brand marks where a strong, friendly impact is needed. It also fits packaging and apparel-style applications that benefit from a sporty, energetic voice and dense typographic color.
The overall tone is upbeat and assertive, combining a friendly roundness with a high-energy slant. It feels sporty and contemporary, with a playful, headline-first presence that reads as confident rather than formal.
The design appears intended to deliver maximum visual impact with a forward-leaning, energetic stance while staying approachable through rounded geometry. It prioritizes chunky silhouettes and strong word shape for attention-grabbing display typography.
Uppercase shapes are particularly blocky and stable, while lowercase adds a more casual, rounded feel that increases approachability. Numerals match the same thick, compact build, maintaining strong color in text. The forward lean and tight apertures make it most comfortable at larger sizes where the shapes can breathe.