Sans Normal Askum 6 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, children’s media, social graphics, friendly, playful, casual, approachable, quirky, approachability, warmth, informality, personality, readability, rounded, soft, bubbly, informal, lively.
A rounded sans with soft, bulb-like terminals and gently irregular contours that give the outlines a hand-drawn, slightly wobbly feel. Strokes are largely even and smooth, with circular bowls (notably in O, o, 0) and compact counters that keep the texture solid in text. Proportions lean roomy and open, with straightforward geometry on capitals and more characterful, bouncy shaping in lowercase; diagonals and joins stay clean but not rigid. Numerals are simple and friendly, matching the same rounded construction and steady stroke thickness.
Well suited to friendly branding, packaging, and display headlines where an inviting, playful tone is desired. It can also work for short paragraphs in informal contexts such as social graphics, educational materials, and family-oriented content, especially at sizes where the rounded details remain clear.
The overall tone is upbeat and approachable, with a lighthearted, kid-friendly warmth. Its subtle unevenness reads as human and informal rather than mechanical, giving it a cheerful, everyday voice suitable for conversational messaging.
The design appears intended to combine clean sans-serif simplicity with a softer, more human personality. By keeping stroke weight steady while rounding and gently loosening the shapes, it aims for a modern, approachable look that feels cheerful and unpretentious.
In the sample text, the font maintains a consistent dark color and rhythm, with rounded punctuation and a single-storey feel to several lowercase forms contributing to a casual reading experience. The slightly varied widths and lively curves add personality without turning into overt novelty.