Sans Superellipse Ibmas 12 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection; 'Helsinki' by Ludwig Type; and 'Sharp Grotesk Latin', 'Sharp Grotesk Paneuropean', and 'Sharp Grotesk Thai' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, bold, punchy, sporty, friendly, modern, impact, clarity, modernity, approachability, strength, blocky, rounded, compact, sturdy, high impact.
This typeface uses heavy, uniform strokes with broad, rounded-rectangle curves and generally squared terminals, creating a sturdy, superelliptical silhouette. Counters are relatively tight and geometric, while joins stay clean and consistent, giving the design a compact, engineered rhythm. The lowercase is built for solidity and clarity, with simple, single-storey forms (notably the a and g) and minimal detail. Numerals and capitals share the same dense, poster-ready color, with straight-sided structures and softened corners that keep the overall texture cohesive.
It performs best in display contexts where strong visual presence is needed: headlines, posters, storefront graphics, and bold brand marks. The compact, blocky construction also suits packaging and labels where quick recognition matters. It can work for short UI or social graphics, especially for calls-to-action, but the dense weight suggests keeping body copy brief and well-spaced.
The overall tone is assertive and energetic, with a friendly edge coming from the softened corners and rounded bowls. It feels contemporary and utilitarian rather than elegant, projecting confidence and straightforwardness. The weight and compact internal spaces give it a loud, attention-grabbing voice suited to bold messaging.
The design appears intended to deliver maximum impact with a clean, geometric voice—combining industrial sturdiness with rounded friendliness. Its simplified forms and consistent stroke treatment suggest a focus on dependable legibility at large sizes and a cohesive, high-energy texture across mixed-case text.
Round letters (like O, C, G, and e) lean toward squarish, superellipse-like geometry rather than perfect circles, and the design consistently avoids delicate features. Spacing appears tuned for strong headline texture, and the lowercase maintains a robust, workmanlike look with short, sturdy extenders.