Sans Normal Kemer 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Squad' by Fontfabric, 'Moveo Sans' by Green Type, 'Rotis II Sans' by Monotype, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, confident, friendly, modern, impact, motion, emphasis, modernity, branding, oblique, rounded, soft terminals, compact, high energy.
This typeface is a heavy, right-leaning sans with rounded geometry and soft, sheared terminals. Strokes are low-contrast and consistently full, with broad curves in C/O/Q and sturdy verticals that keep counters open at display sizes. The italic slant is pronounced, creating forward motion, while proportions feel slightly compact with a tight, punchy rhythm. Lowercase forms are single-storey where applicable (notably the "a"), with simple, utilitarian shapes and minimal detailing; numerals are similarly streamlined and robust.
Best suited for headlines, short copy, and branding where impact and motion are desirable—such as sports identities, event graphics, posters, packaging, and bold UI callouts. The sturdy shapes and open counters help maintain clarity at larger sizes, while the strong slant makes it more effective for emphasis than for long-form reading.
The overall tone is energetic and assertive, reading as contemporary and action-oriented rather than formal. The rounded construction keeps it approachable, while the strong weight and pronounced slant add urgency and momentum. It evokes sporty branding and bold, attention-grabbing editorial voice.
The design appears intended to deliver a fast, modern italic voice with high visual weight and smooth, rounded construction. It prioritizes punch, momentum, and legibility in display contexts over delicate detail or typographic ornament.
Diagonal letters (K, V, W, X, Y) and the angled top strokes in several caps reinforce the italicized, speed-driven texture. The dot on i/j is round and prominent, and the "Q" uses a clear diagonal tail that stays within the bold, rounded system.