Sans Normal Afdob 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Akzidenz-Grotesk Next' by Berthold, and 'Passenger Sans' by Indian Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, packaging, posters, ui labels, modern, dynamic, clean, sporty, efficient, contemporary voice, forward motion, clarity, brand emphasis, oblique, neo-grotesque, rounded, sheared, crisp.
A clean, oblique sans with rounded, geometric counterforms and a consistent, low-contrast stroke. The overall construction feels neo-grotesque with smooth curves (notably in C, G, O, and S) and straightforward terminals that read as cut or lightly angled rather than calligraphic. Proportions are steady and utilitarian, with open apertures and compact curves that keep letters from feeling overly wide; the italic slant gives the set a forward-leaning rhythm. Numerals follow the same smooth, simplified logic, with clear, contemporary shapes and minimal ornamentation.
Well-suited to brand identities and headlines that benefit from a fast, contemporary feel, as well as posters and packaging where clean impact is needed. It can also work for UI labels or navigation at medium-to-large sizes where the oblique styling adds emphasis without resorting to heavy weight.
The font conveys a modern, no-nonsense tone with a sense of motion from its oblique stance. It feels energetic and practical rather than decorative, suggesting speed, efficiency, and contemporary tech or athletic branding.
The design intention appears to be a streamlined, modern sans italic that balances geometric roundness with everyday legibility. It aims to provide a clear, contemporary voice with built-in momentum for display and brand-forward typography.
In text, the slant produces a strong directional texture, while the rounded bowls and restrained details keep paragraphs from becoming harsh. The overall spacing appears even and controlled, supporting a tidy typographic color at larger sizes.