Sans Normal Arbuv 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Linear Grotesk' by Designova, 'Jam Grotesque' by JAM Type Design, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, web content, editorial, branding, presentations, clean, modern, neutral, friendly, efficient, legibility, neutrality, modern utility, systematic design, versatility, geometric, open apertures, rounded forms, even rhythm, clear numerals.
This typeface is a clean sans with smooth, near-circular bowls and evenly weighted strokes. Curves are round and continuous, while terminals finish crisply without flaring, keeping the overall texture calm and consistent. Counters are generous and apertures stay open (notably in forms like C, G, e, and s), supporting legibility in running text. Uppercase proportions feel balanced and straightforward, and the lowercase maintains a steady rhythm with simple constructions and minimal idiosyncrasy. The numerals are clear and stable, with rounded 0 and an open, readable 4–9 set that matches the letterforms’ quiet geometry.
It suits interface labels, dashboards, and product UI where clear forms and steady rhythm aid quick scanning. It also performs well in web and editorial settings for headings and short-to-medium passages, and can support modern brand systems and presentation typography that need a neutral, versatile voice.
The tone is contemporary and restrained, projecting clarity and practicality rather than personality-driven display flair. Its rounded geometry adds a mild friendliness, while the uniform construction keeps it professional and unobtrusive.
The design appears intended as a general-purpose, modern sans that prioritizes clarity and consistency across letters and numerals. Its rounded, geometric approach suggests a goal of approachable neutrality that works across both display sizes and everyday text.
Across the sample text, spacing appears even and the line color remains consistent, making paragraphs look tidy without calling attention to individual letters. The overall drawing leans toward geometric simplicity with just enough optical adjustment to keep shapes from feeling rigid.