Sans Normal Labew 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Giriton' by Hazztype; 'Equip' by Hoftype; 'Chronica Pro', 'Filson Pro', 'Filson Soft', and 'Interval Next' by Mostardesign; and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, energetic, sporty, confident, friendly, punchy, impact, motion, modernity, approachability, clarity, rounded, soft corners, oblique, compact apertures, heavy joins.
A heavy, rounded sans with a consistent oblique slant and broad, sturdy strokes. Curves are built from smooth, circular geometry with softened corners, while terminals read clean and blunt rather than tapered. Counters are relatively tight and apertures are somewhat closed, giving the letters a dense, high-impact texture. The figures are equally weighty and geometric, matching the letters with simple, solid forms and minimal modulation.
Best suited for headlines, short statements, and display settings where strong presence and quick readability matter. It works well for branding and packaging that benefits from a modern, sporty voice, and for promotional graphics where dense, rounded forms create a bold, cohesive block of type. For longer text, it will be most comfortable at larger sizes with generous line spacing.
The overall tone is bold and energetic, with a forward-leaning posture that suggests motion and urgency. Its rounded construction keeps the voice approachable rather than aggressive, making it feel sporty, modern, and upbeat. The dense rhythm and strong silhouettes communicate confidence and immediacy in short bursts of text.
The design appears intended as a high-impact display sans that combines speed cues from an oblique stance with friendly rounded geometry. It prioritizes solid silhouettes and consistent weight for strong legibility in attention-grabbing contexts, while keeping the overall feel approachable through softened forms.
Uppercase forms stay compact and blocky with rounded bowls (notably in B, D, P, R) and a simple, circular O/Q construction. Lowercase retains a single-storey feel in several shapes (e.g., a-like and g-like forms appear simplified), contributing to a casual, contemporary texture. The oblique angle is consistent across letters and numerals, helping maintain a cohesive typographic color.