Sans Normal Logid 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Uniform Italic' by Miller Type Foundry, 'Predige' and 'Predige Rounded' by Type Dynamic, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, friendly, impact, speed, attention, display, rounded, compact, punchy, slanted, bulky.
A heavy, slanted sans with compact proportions and rounded, smoothly modeled curves. The strokes are consistently thick with minimal contrast, and terminals read as clean, blunt cutoffs rather than sharp points. Counters are relatively small for the weight, keeping letters dense and impactful, while spacing stays even and sturdy. The lowercase shows single-storey shapes and simplified construction, reinforcing a bold, utilitarian rhythm across text.
Best suited for short, high-impact settings such as headlines, posters, campaign graphics, product packaging, and bold brand marks. It can also work for sports or event-oriented design where a strong, energetic voice is needed; longer passages will read more as display text due to its dense weight and compact counters.
The overall tone is energetic and assertive, with an athletic, forward-leaning momentum. Rounded forms keep it approachable, while the dense color and strong silhouettes project confidence and immediacy. It feels geared toward attention and movement rather than quiet refinement.
The design appears intended to deliver maximum visual impact with a smooth, rounded sans structure and a consistent forward slant. Its simplified letterforms and dense typographic color suggest a focus on clarity at large sizes and a contemporary, action-oriented personality.
Round letters like O/C/G and numerals like 0/8/9 appear particularly full and stable, giving the face a strong billboard-like presence. The slant is steady and uniform across uppercase, lowercase, and figures, helping lines of text feel cohesive and fast-paced.