Sans Normal Lylud 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Canava Grotesk' by Arodora Type, 'Geometria' by Brownfox, 'Muller' and 'Muller Next' by Fontfabric, 'Riveta' by JCFonts, 'Engram Pro' by Machalski, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, energetic, sporty, confident, punchy, playful, maximum impact, dynamic emphasis, friendly strength, brand presence, rounded, oblique, soft corners, compact counters, high impact.
A heavy, rounded sans with an oblique slant and broadly proportioned capitals. Strokes stay uniform and dense, with soft corners and circular/oval bowls that keep forms friendly despite the weight. Counters are relatively tight (notably in a, e, s, and 8), and terminals are clean and blunt, giving the face a compact, blocky silhouette. Lowercase shows sturdy, simplified constructions with single-storey a and g, and a prominent, slightly right-leaning rhythm that reads as intentionally dynamic.
Best suited to short, high-impact settings such as headlines, posters, sports and event branding, packaging callouts, and promotional graphics where a strong, energetic presence is desirable. It can work for short bursts of text (tags, captions, UI badges) when set with generous tracking and ample line spacing.
The overall tone is bold and upbeat, leaning toward athletic and promotional energy rather than quiet neutrality. Its rounded geometry adds approachability, while the strong slant and dense color make it feel assertive and in-motion.
The design appears aimed at delivering maximum impact with a friendly, modern feel: a rounded, condensed-to-wide massing and an oblique stance that communicates speed and confidence. The simplified, compact interior shapes suggest prioritizing bold silhouette and branding clarity over extended-text comfort.
The figure set is chunky and highly graphic, with a strong, rounded 0 and a compact 8 that emphasizes internal shapes. The overall texture in text is dark and continuous, so spacing and line length will strongly influence readability at smaller sizes.