Slab Contrasted Ulni 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'ITC Bookman' by ITC and 'Bookman Old Style' and 'Bookman Old Style Paneuropean' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, editorial, sturdy, retro, friendly, confident, impact, approachability, vintage tone, display readability, density, blocky, bracketed, rounded, ink-trap, compact.
A heavy slab-serif with broad proportions, compact counters, and clear, bracketed serifs that read as sturdy blocks at text and display sizes. Strokes show noticeable contrast for such a heavy design, with rounded joins and softened corners that keep the black weight from feeling overly rigid. Curves are full and slightly squared-off, terminals are blunt, and the overall rhythm is dense and deliberate, producing strong word shapes and a pronounced typographic color on the page.
Best suited to headlines, subheads, and large copy where a dense, impactful texture is desirable. It can add a sturdy, retro-leaning voice to branding and packaging, and it works well for editorial display typography where strong presence and compact spacing help fill a page with authority.
The font conveys a confident, workmanlike tone with a warm, slightly old-school friendliness. Its chunky serifs and rounded details suggest a vintage editorial and packaging sensibility—assertive and dependable rather than delicate or formal.
Likely designed to deliver maximum impact with a friendly, vintage-informed slab-serif voice, balancing heavy weight with softened shaping for readability and approachability. The emphasis appears to be on strong typographic color, compact counters, and dependable legibility in display settings.
The numerals are bold and attention-grabbing, matching the letterforms’ compact counters and strong baseline presence. Lowercase forms keep a simple, robust construction with minimal flourish, supporting fast recognition in short bursts while maintaining a consistent, solid texture across lines.