Sans Superellipse Humig 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Campione Neue' by BoxTube Labs, 'Morgan Poster' by Feliciano, 'Neusa Neu' by Inhouse Type, and 'MGT American Copper' by Magetype (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, bold, friendly, retro, sporty, compact, impact, approachability, branding, legibility, rounded, blocky, soft-cornered, geometric, poster-like.
A heavy, geometric sans with rounded-rectangle construction and broadly squared curves. Strokes are monolinear with large, enclosed counters and softened corners that keep the texture dense but not harsh. Terminals are predominantly flat and horizontal/vertical, with occasional angled joins that add punch in diagonals. The lowercase is sturdy and compact, with simple bowls and short extenders; the overall rhythm is tight and headline-forward, emphasizing solid silhouettes over delicate internal detail.
Best used at display sizes where its mass and rounded geometry can project clearly—headlines, posters, signage, and bold branding. It also suits packaging and short, punchy UI labels where a friendly but forceful voice is needed, though long paragraphs may feel dense due to its compact interior spaces.
The tone is assertive yet approachable: a big-ink presence with softened edges that reads friendly rather than aggressive. Its shapes evoke classic poster and athletic display typography, giving a slightly retro, upbeat energy well-suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with clean, geometric construction while keeping a warm, contemporary feel through rounded corners and squarish curves. It prioritizes strong silhouettes, even texture, and quick recognition for prominent, attention-focused typography.
Forms tend toward superelliptical rounding, producing squarish rounds in letters like O/Q and in the numerals. Apertures are relatively contained (notably in C/S), which reinforces a compact, blocky color in text. The digit set appears built for impact with broad proportions and simple, stable geometry.