Serif Other Etbu 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, magazine titles, branding, posters, packaging, editorial, fashion, dramatic, refined, modern-classic, distinctive texture, editorial voice, modernize classic, display impact, high-waisted serifs, wedge terminals, ink-trap cuts, sculpted, sharp.
A sculpted serif with pronounced wedge-like terminals and frequent triangular cut-ins that create a chiseled, ink-trap–like effect. Strokes read mostly even in weight, but the letterforms rely on sharp notches, tapered joins, and high-contrast negative spaces to generate rhythm. Curves are taut and geometric, with rounded forms (C, O, Q, g) built from bold arcs interrupted by precise internal wedges. The overall proportions are balanced and upright, with a slightly display-oriented stance and distinctive detailing that stays consistent across caps, lowercase, and numerals.
Best suited to display contexts such as magazine headlines, fashion and lifestyle branding, posters, and premium packaging where the sculpted details can be appreciated. It can work for short editorial subheads or pull quotes, but the distinctive cut-ins suggest using it at moderate-to-large sizes for clarity and impact.
The font projects a polished, fashion-forward tone with a dramatic, editorial edge. Its crisp cuts and sculptural serifs feel contemporary and luxe, while still referencing classical serif structure. The overall impression is confident and stylish rather than neutral or purely utilitarian.
The design appears intended to reinterpret a classic serif through a modern, carved aesthetic—using consistent wedge terminals and strategic cutaways to add personality, sharpen silhouettes, and create an instantly recognizable texture in both single letters and running headlines.
In text, the recurring triangular incisions become a defining texture, producing a lively sparkle at larger sizes. The shapes of W, X, and the diagonals in N/V/Y/Z emphasize the sharp, faceted theme, while numerals carry the same cut and wedge logic for a cohesive set.