Serif Other Etsu 8 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, posters, packaging, fashion, dramatic, editorial, elegant, theatrical, display, stylistic twist, luxury branding, expressive serif, editorial impact, wedge serif, sculptural, swashy, calligraphic, sharp terminals.
A high-contrast serif with sharply tapered, wedge-like terminals and frequent ink-trap-like notches that carve into joins and curves. Stems are predominantly vertical and clean, while bowls and diagonals show pronounced modulation and tight, crisp apexes. The letterforms mix classical proportions with deliberately stylized cuts—seen in the pointed entries, scooped interiors, and occasional swash-like strokes—creating a dynamic rhythm across text. Lowercase features compact counters and distinctive, sometimes looping forms (notably in g and y), while numerals carry the same chiseled, cut-in aesthetic.
This face suits display settings such as magazine headlines, fashion and culture editorials, brand marks, premium packaging, and poster typography where its sculptural contrast can be appreciated. It works best at sizes large enough to preserve the fine hairlines and the carved details in joins and terminals.
The overall tone is luxe and dramatic, with a couture/editorial feel that reads confident and slightly theatrical. Its sharp cuts and high-contrast modeling suggest sophistication with an edgy, crafted finish rather than quiet neutrality.
The design appears intended to reinterpret a classic high-contrast serif through decorative, chiseled cuts and wedge terminals, producing an expressive display voice that feels refined yet attention-grabbing.
In longer text the deep notches and thin connecting strokes create a lively, sparkling texture, especially around letter joins and terminals. The design’s strong personality is most apparent in the capitals and in curved lowercase where the carved-in details create distinctive silhouettes.