Sans Normal Nobum 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Manifestor' by Stawix; 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block; and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, confident, friendly, modern, punchy, playful, impact, approachability, branding, clarity, rounded, soft corners, geometric, compact counters, heavy terminals.
A heavy, rounded sans with broad proportions and a clean, geometric skeleton. Strokes are uniform and dense, with softened corners and rounded joins that keep the color even and the texture smooth. Counters are relatively compact and apertures are moderately open, giving letters like C, G, S, and e a sturdy, closed-in feel while remaining readable. The lowercase shows single-storey forms (notably a and g), a square dot on i, and a simple, robust rhythm that holds up well in large settings; numerals are similarly blocky and substantial.
Best suited for headlines and display typography where you want immediate impact and a friendly modern voice. It also fits branding, packaging, and signage applications that benefit from thick strokes and rounded geometry, and it can work for short UI labels or emphasis text when ample spacing is available.
The overall tone is bold and approachable—modern and assertive without feeling sharp or technical. Rounded shaping and thick curves create a friendly, upbeat presence that reads as energetic and contemporary, with a slightly playful, headline-forward attitude.
Likely intended as a high-impact display sans that balances geometric clarity with softened, rounded details. The goal appears to be strong presence at larger sizes while keeping an approachable, contemporary character for branding and promotional use.
The design’s weight and broad letterforms produce strong impact and stable word shapes, especially in short phrases. Curves stay smooth and consistent across letters, and the set favors simplified, modern constructions over calligraphic detail.