Serif Other Ufty 3 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'EFCO Colburn' by Ilham Herry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, signage, logos, assertive, sporty, industrial, retro, impact, display strength, industrial styling, retro flavor, squared, chamfered, beveled, blocky, compact.
This typeface uses heavy, block-like letterforms with broad proportions and a tightly controlled, low-contrast stroke. Many curves are squared off into rounded-rectangle counters, while joins and terminals frequently show crisp chamfers that read like small wedge cuts rather than soft rounding. Serifs appear as short, angular spurs on key capitals and at some lowercase terminals, giving a hybrid, engineered feel rather than a classical serif rhythm. Overall spacing and geometry feel systematic and sturdy, with compact apertures and a strong, uniform silhouette across letters and numerals.
Best suited to display roles where impact and presence matter most: headlines, posters, packaging, and identity work. The wide stance and dense black shapes make it effective for sports branding and bold signage, especially at medium to large sizes where the chamfered details stay clear.
The overall tone is forceful and practical, with a machined, performance-oriented energy. Its squared curves and chiseled terminals suggest toughness and speed, leaning into a retro-industrial voice that feels at home in bold branding contexts.
The design appears intended to merge a decorative serif accent with a squared, industrial sans-like construction, prioritizing strong silhouettes and a uniform, high-impact texture. The consistent chamfers and rectangular counters suggest a deliberate, engineered look aimed at contemporary display typography with retro cues.
Uppercase forms are especially monolithic, while the lowercase maintains the same squared-counter logic and heavy terminals, keeping color consistent in text. Numerals follow the same rounded-rectangle construction, reinforcing a cohesive, technical texture.