Sans Superellipse Usbu 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Miura' by DSType, 'Gomme Sans' by Dharma Type, 'Graphico' and 'Graphico Devanagari' by Indian Type Foundry, 'Fact' by ParaType, and 'Obvia Expanded' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, logos, sports branding, wayfinding, industrial, techy, assertive, modern, sporty, impact, modernize, systemize, strengthen, brand focus, blocky, squared, rounded, compact, geometric.
A heavy, geometric sans with squared construction softened by generous corner rounding. Curves resolve into superellipse-like shapes, giving bowls and counters a rounded-rectangle feel (notably in O, Q, and 0). Strokes are uniform with minimal modulation, terminals are mostly flat, and joins are clean and engineered. Proportions skew broad and stable, with compact apertures and sturdy crossbars; diagonals are crisp and confident, while rounded letters maintain a consistent radius and rhythm across the set.
Best suited for short, high-impact settings where the chunky geometry can carry the message: display headlines, posters, branding marks, athletic or esports identities, product packaging, and bold UI labels. It can also work for signage and wayfinding where a sturdy, rounded-square aesthetic is desired.
The overall tone is bold and no-nonsense, with a contemporary, engineered character. Its rounded-square geometry reads as technological and utilitarian rather than friendly, projecting strength and efficiency with a hint of retro-futurist signage.
Likely designed to deliver maximum visual presence with a consistent superellipse geometry, combining the efficiency of squared forms with softened corners for a controlled, contemporary feel. The intent appears to be a robust display workhorse that stays cohesive across letters and numerals in branding-heavy contexts.
The uppercase set feels especially monumental and space-efficient, while the lowercase keeps the same geometric logic with straightforward, single-storey forms. Numerals follow the same rounded-rectangle vocabulary, supporting a cohesive, system-like look in mixed alphanumeric settings.