Sans Normal Limad 7 is a very bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, sports branding, headlines, logos, packaging, sporty, energetic, playful, bold, retro, impact, motion, athletic branding, display emphasis, oblique, rounded, soft corners, compact, punchy.
A heavy, oblique sans with rounded, somewhat compressed letterforms and soft corners. The strokes are uniform and dense, with broad curves and small apertures that give counters a tight, inked-in feel. Shapes lean forward consistently, and terminals tend to end in blunt, slightly tapered cuts rather than crisp, calligraphic finishes. Overall spacing feels compact and rhythmic, with strong black mass and smooth, circular construction in letters like O, C, and G.
Best suited to display use where bold presence matters: posters, sports and event branding, punchy headlines, and logo wordmarks. It can also work on packaging or social graphics when you want compact, high-contrast figure/ground shapes that hold up at medium-to-large sizes.
The forward slant and thick, rounded construction create an assertive, energetic tone that reads as sporty and upbeat. Its chunky silhouettes and compact counters add a friendly, slightly retro flavor, suggesting motion and impact rather than refinement.
The design appears intended to deliver maximum impact with a forward-leaning, athletic voice—prioritizing strong silhouettes, rounded geometry, and compact spacing for attention-grabbing display typography.
Diagonal joins and angled endings show up frequently (notably in V/W/X and several lowercase forms), reinforcing a dynamic, fast feel. The numerals share the same robust weight and rounded geometry, keeping the set visually cohesive in headlines and short bursts of text.