Sans Normal Madih 12 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Fusion Collection' by Blaze Type, 'HD Colton' by HyperDeluxe, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, assertive, energetic, modern, loud, high impact, motion, display clarity, modern branding, oblique, slanted, soft-cornered, compact counters, high-impact.
A heavy, slanted sans with wide proportions and smooth, rounded geometry throughout. Strokes are thick and fairly uniform, with softened corners and elliptical bowls that create a strong, continuous rhythm. Counters are compact and the joins are sturdy, giving the letters a dense, blocky silhouette while maintaining clean, contemporary curves. The figures follow the same robust build, reading clearly at large sizes with a forward-leaning, motion-oriented stance.
Best suited to headlines, posters, and large-scale messaging where impact is the priority. It works well for sports and fitness identities, promotional graphics, packaging callouts, and bold UI hero text where a dynamic, forward-leaning voice is desired.
The overall tone is fast, bold, and attention-grabbing, with a confident “in-motion” feel from the oblique construction. It reads as sporty and promotional rather than formal, projecting energy and immediacy. The rounded shaping keeps the aggressiveness friendly enough for mainstream branding.
Likely designed to deliver maximum visual punch with a streamlined, contemporary silhouette and a built-in sense of speed. The combination of wide forms, heavy strokes, and rounded curves suggests an emphasis on friendly strength and high visibility in display use.
Because of the heavy weight and tight internal spaces, the design favors bigger settings where its rounded bowls and diagonal energy can be appreciated. Spacing appears generous enough for headlines, and the strong slant creates a cohesive, dynamic texture across lines of text.