Sans Normal Madih 13 is a very bold, very wide, low contrast, italic, tall x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5 and 'HD Colton' by HyperDeluxe (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promos, sporty, assertive, dynamic, modern, impactful, speed, impact, bold branding, attention grabbing, headline focus, oblique, rounded, soft corners, compact counters, strong stance.
A heavy, oblique sans with broad proportions and rounded construction. Strokes are consistently thick with smooth joins and gently softened corners, giving the letterforms a sturdy, inflated look. Counters are relatively compact and apertures are moderately closed, which boosts darkness and density in text. The rhythm is energetic and forward-leaning, with short ascenders/descenders relative to the x-height and a steady, uniform stroke texture across letters and numerals.
Best suited for large-scale applications where impact is the priority: headlines, posters, promotional graphics, and sports or fitness-themed branding. It can also work for packaging or apparel marks where a dense, energetic sans is desired. For longer passages, it will be most effective at larger sizes with generous spacing to preserve readability.
The overall tone is fast, forceful, and contemporary, with a pronounced sense of motion from the slant and wide stance. It reads as confident and loud without feeling sharp or aggressive, thanks to the rounded curves and even weight. The effect aligns with performance-oriented, headline-driven typography.
The design appears intended to deliver maximum emphasis and motion through a strong oblique angle, wide letterforms, and uniform heavy strokes. Rounded shaping suggests an aim for approachable power—bold and athletic rather than technical or severe.
In the sample text, the boldness and width create strong word shapes and high visual presence, while tight internal space can reduce clarity at smaller sizes. Numerals appear robust and display-oriented, matching the letters’ broad, rounded geometry.