Sans Normal Madih 11 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Fusion Collection' by Blaze Type and 'Peridot Latin' and 'Peridot PE' by Foundry5 (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, modern, confident, dynamic, friendly, impact, motion, modernity, approachability, rounded, oblique, punchy, compact counters, soft corners.
A heavy, oblique sans with broad proportions and rounded construction. Strokes stay largely monoline with subtly softened joins and terminals, creating a smooth, continuous silhouette. Counters are relatively tight and apertures are somewhat closed, giving the face a dense, high-impact texture. Curves are built from generous ovals and circles, while diagonals and horizontals keep a clean, engineered feel; the overall rhythm is compact and forward-leaning rather than airy.
Best suited to display settings where impact and speed are priorities: headlines, posters, and hero text in digital layouts. The dense, rounded forms also work well for branding, packaging, and sports or automotive-themed design systems where a dynamic, modern voice is needed.
The typeface reads energetic and assertive, with a fast, athletic slant and a friendly rounded finish. It conveys momentum and confidence while staying approachable, making it feel contemporary and performance-oriented rather than formal or delicate.
The design appears intended to deliver maximum emphasis with a sense of motion, pairing a forward-leaning stance with rounded, contemporary letterforms. It aims for strong visibility and a cohesive, energetic texture in short-to-medium display copy.
Uppercase forms appear stable and blocky with smooth curvature, and lowercase maintains the same rounded geometry for consistent color in text. Numerals share the same stout, rounded build, producing strong presence in large sizes and short strings.