Sans Other Asdev 2 is a bold, wide, low contrast, upright, tall x-height font.
Keywords: posters, headlines, packaging, branding, stickers, playful, punchy, retro, comic, attention grabbing, friendly display, retro energy, motion, rounded, soft corners, slanted terminals, chunky, high impact.
A chunky sans with heavy, rounded forms and compact counters, built from smooth curves and short, blunt joins. Many terminals are cut on an angle, giving strokes a subtly chiseled, forward-leaning feel without becoming truly italic. The overall rhythm is energetic and slightly irregular, with varied character widths and a strong, poster-like color on the page. Numerals and capitals maintain the same dense, simplified construction, prioritizing bold silhouette over fine detail.
Best suited to display roles where strong silhouettes matter: posters, titles, packaging, bold brand marks, and punchy social graphics. It can work for short bursts of text such as labels or pull quotes, but the dense counters and expressive rhythm favor larger sizes and generous spacing.
The font reads as lively and informal, with a friendly cartoon energy and a throwback, mid-century display flavor. Its angled cuts add motion and attitude, producing a fun, punchy tone that feels more expressive than neutral.
Likely designed as an expressive display sans that combines friendly rounded geometry with sharp, angled cuts to create motion and impact. The goal appears to be immediate readability at headline sizes while projecting a casual, upbeat personality.
Round letters like O/C/G and bowls in B/P/R are notably full and closed-in, which reinforces a heavy, compact texture at smaller sizes. The angled shears appear consistently across diagonals and some terminals, helping unify the set and boosting the sense of movement in headlines.