Sans Normal Atloh 2 is a light, wide, low contrast, upright, short x-height font.
Keywords: ui text, editorial, branding, signage, packaging, clean, modern, friendly, calm, neutral, clarity, approachability, everyday use, contemporary tone, rounded, geometric, open, airy, monoline.
A clean sans with rounded, geometric construction and smooth, circular bowls. Strokes are even and consistent, with softened joins and terminals that keep the texture gentle rather than sharp. Uppercase forms are simple and balanced, while lowercase letters stay compact with generous counters and clear apertures. Numerals follow the same rounded logic, with open, legible shapes and a steady rhythm in running text.
Well-suited to UI and product text where clarity and a calm texture matter, as well as editorial settings that want a contemporary sans without harshness. Its rounded geometry also fits branding, packaging, and signage applications that benefit from a friendly, streamlined voice.
The overall tone is modern and approachable, with a quiet friendliness driven by rounded curves and an uncluttered silhouette. It reads as neutral and contemporary, suitable for interfaces or branded communication that needs to feel straightforward without looking cold.
The design appears intended to deliver a straightforward, contemporary sans built from simple geometric forms, prioritizing clean rhythm and easy readability. Rounded details and open counters suggest an emphasis on approachability and dependable everyday typography.
Curves dominate the design language, and diagonal letters maintain a smooth, controlled angle without dramatic tension. Spacing appears comfortable in the sample text, producing an even gray value and a relaxed reading cadence.