Sans Superellipse Pekom 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Duotone' by Match & Kerosene, 'PF DIN Text' by Parachute, 'Oxford Press' by Set Sail Studios, and 'Calps' and 'Calps Sans' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, retro, punchy, friendly, comic, impact, approachability, retro display, compact emphasis, rounded, soft corners, compact, blunt terminals, chunky.
A compact, heavy sans with rounded-rectangle construction and softened corners throughout. Strokes are thick and even, with minimal modulation and blunt terminals that keep counters relatively small. Curves lean toward superellipse shapes rather than true circles, and many joins have a slightly squarish, inflated feel. The lowercase is straightforward and sturdy, with single-storey forms where expected and simplified details that favor solid silhouettes; figures match the chunky, rounded rhythm and read well at display sizes.
Best suited for headlines, short phrases, and branding where bold impact and a friendly voice are needed. It works well on posters, packaging, labels, and signage, especially when set with ample size and breathing room. For longer passages, the compact counters and dense color will be more comfortable at larger text sizes or with generous tracking.
The overall tone is upbeat and informal, with a retro, poster-like presence. Its rounded, chunky shapes feel friendly and approachable, while the condensed proportions add urgency and impact. The texture suggests playful branding and attention-grabbing headlines rather than quiet, neutral text.
The design appears intended to deliver maximum punch in a condensed footprint while staying approachable. By using rounded-rectangle forms and blunt terminals, it aims for a distinctive, retro-leaning display personality that remains simple and robust across letters and numerals.
A few glyphs show intentionally simplified, blocky interior shapes, creating distinctive negative spaces that can become dense in smaller settings. The design maintains a consistent, soft-cornered geometry across caps, lowercase, and numerals, giving lines of text a cohesive, bouncy rhythm.