Sans Normal Loray 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Andrial' by Ckhans Fonts, 'Centra No. 2' by Monotype, 'Futura SH' by Scangraphic Digital Type Collection, 'Grold' by Typesketchbook, and 'Genera' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, logo design, sporty, punchy, playful, retro, confident, impact, motion, branding, legibility, display, rounded, soft corners, oblique, blocky, compact.
A heavy, rounded sans with a pronounced forward slant and broad, stable proportions. Strokes are thick and even, with smooth curves and softened joins that keep counters open despite the weight. The letterforms favor simple, geometric construction with slightly condensed internal spaces, producing a dense, high-impact texture. Numerals follow the same bold, rounded logic and read clearly at display sizes.
Best suited to short, high-visibility copy such as headlines, posters, product packaging, and bold brand marks. It works especially well where a sense of speed and impact is needed—sports identities, event graphics, and attention-grabbing promotions—while remaining legible in larger text settings.
The overall tone is energetic and assertive, with an athletic, poster-ready feel. The oblique stance adds motion and urgency, while the rounded shaping keeps it friendly rather than aggressive. It suggests contemporary sports branding with a touch of retro signage confidence.
This design appears intended to deliver maximum visual weight and momentum with a friendly, rounded finish. The goal seems to be a clean, modern display voice that reads quickly, carries branding well, and maintains coherence across uppercase, lowercase, and numerals.
Curves are prominent in round letters (C, O, Q), while diagonals (K, V, W, X, Y) are chunky and clean, contributing to a strong rhythm. The lowercase stays sturdy and straightforward, with single-storey forms where applicable and minimal flourish, reinforcing a direct, utilitarian personality.