Sans Normal Kobum 19 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, headlines, packaging, editorial, ui, friendly, lively, modern, casual, approachable, approachability, contemporary tone, informal emphasis, readable texture, rounded, oblique, soft terminals, open counters, humanist.
A rounded, oblique sans with smooth, continuous curves and softly finished terminals. The letterforms show open counters and clear apertures, with a slightly uneven rhythm that feels more humanist than geometric. Uppercase shapes stay clean and simplified, while lowercase forms lean into rounded bowls and single-storey constructions, keeping the texture warm and readable. Numerals follow the same soft, curved logic and maintain consistent color in running text.
Well suited to branding and identity work that needs a modern, personable voice, as well as short-to-medium editorial passages where a lively texture is desirable. It can also work for UI and product copy when an approachable, less formal tone is preferred, and for packaging or marketing where the italic energy helps emphasize key phrases.
The overall tone is friendly and energetic, with the italic slant adding motion and informality. Its softened geometry reads contemporary and approachable rather than technical, making it feel conversational and upbeat.
The design appears intended as a versatile, everyday sans with an inherent italic voice—prioritizing friendliness, smooth readability, and contemporary softness over sharp, rigid construction.
The slant is consistent across caps, lowercase, and figures, creating a coherent forward-leaning flow. Round letters (like O/C/G and o/c/e) appear especially smooth, while straighter strokes are kept simple and sturdy, supporting a stable text color despite the oblique angle.