Sans Normal Lidev 9 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Interval Next' by Mostardesign and 'NuOrder' and 'Syke' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, bold, energetic, friendly, modern, emphasis, motion, impact, modern branding, display strength, oblique, geometric, rounded, compact, high-impact.
This typeface is a heavy, oblique sans with broad, rounded construction and a consistent, compact rhythm. Strokes are thick with smooth joins and gently squared terminals, creating sturdy silhouettes without sharp, brittle edges. Curves are full and circular in forms like O, C, and S, while diagonals (A, K, V, W, X) lean forward with a uniform slant and stable spacing. Lowercase shows simple, single-storey shapes (notably a and g) and a robust, ball-like dot on i/j, reinforcing the clean, geometric feel. Numerals are wide and weighty with clear counters, designed to hold up at display sizes.
It performs best in headlines, posters, and promotional graphics where a bold, forward-leaning voice is needed. The strong shapes and rounded forms suit sports branding, event materials, packaging callouts, and short, high-impact messaging where legibility and presence matter more than long-form reading comfort.
The overall tone reads confident and energetic, with a forward-leaning stance that suggests motion and urgency. Its rounded geometry keeps the mood approachable and contemporary rather than aggressive, making it feel sporty, upbeat, and attention-driven.
The design appears intended as a modern, high-impact oblique sans that combines geometric roundness with a forceful weight to deliver speed and emphasis. Its simplified forms and sturdy counters suggest a focus on display use and brand-forward messaging.
The heavy weight and tight internal counters create strong color on the page, especially in dense lines of text. The oblique angle is prominent and consistent, giving headings a persistent sense of momentum. Letterforms favor simplicity and bold shapes over fine detail, prioritizing impact and clarity in short phrases.