Sans Superellipse Ubbis 7 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, branding, stickers, playful, handmade, retro, quirky, friendly, display impact, human warmth, retro charm, informal voice, craft texture, rounded, chunky, soft corners, irregular, bouncy.
A compact, heavy sans with rounded-rectangle construction and soft corners throughout. Strokes are broadly even, with subtly irregular edges and small asymmetries that give the shapes a hand-cut, print-like texture. Counters are relatively tight and openings are modest, while terminals tend to end bluntly rather than taper. The overall rhythm is lively and slightly uneven, with gentle wobble in verticals and curves that keeps repeated forms from feeling mechanically identical.
Best used at display sizes where the textured edges and rounded geometry can read clearly—such as posters, packaging, labels, and punchy headlines. It can add character to branding systems that want a friendly, handcrafted feel, and it works well for short bursts of text like tags, titles, and callouts rather than dense body copy.
The font reads as warm and informal, with a quirky, homemade character that feels approachable rather than technical. Its rounded, chunky forms suggest a nostalgic, craft-forward tone—playful and a bit mischievous—suited to expressive display settings.
Likely designed to deliver a bold, friendly display voice with the charm of imperfect, hand-shaped lettering while retaining the clarity of a simple sans structure. The rounded-rectangle logic and consistent stroke weight aim for strong silhouette recognition and high impact in concise typographic moments.
Uppercase forms stay simple and sturdy, while lowercase shows more personality in details like the single-storey a and g and the short, blocky terminals. Numerals follow the same softened, slightly rough silhouette, maintaining a cohesive voice across the set.