Sans Normal Nobej 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Krong' by Joelmaker; 'Kirshaw' by Kirk Font Studio; and 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, approachable, bold, impact, approachability, modernity, simplicity, display, rounded, soft corners, blocky, compact, high-impact.
A heavy, rounded sans with compact internal counters and broad, sturdy strokes. Curves tend toward circular and elliptical shapes with softened corners, while straighter joins stay clean and squared-off, creating a chunky, contemporary silhouette. The lowercase is simple and compact, with a single-storey “a,” a round-bowled “g,” and short, firm terminals that keep word shapes dense and even. Numerals are stout and geometric, matching the letterforms’ solid rhythm and generous weight.
Best suited to headlines and display settings where strong typographic color is an advantage, such as posters, brand marks, packaging, and storefront or wayfinding signage. It can also work for short UI labels or callouts where a compact, high-impact sans is needed, especially at medium-to-large sizes.
The overall tone is upbeat and approachable, with a strong, punchy presence that reads as friendly rather than severe. Its rounded geometry and dense forms give it a modern, confident character suited to attention-grabbing messaging.
The design appears intended to deliver maximum presence with a friendly, geometric voice—favoring dense, rounded shapes and consistent stroke weight to produce a bold, modern display sans that stays legible while feeling informal and energetic.
Spacing and proportions favor tight, economical word shapes, and the closed apertures add visual mass in text. The design maintains a consistent, no-nonsense construction across caps, lowercase, and figures, prioritizing uniform color and impact over delicacy.