Sans Normal Logil 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sportswear, packaging, branding, sporty, punchy, assertive, dynamic, retro, impact, speed, attention, display, slanted, compact, rounded, blunt, blocky.
A heavy, right-slanted sans with compact proportions and rounded, enclosed counters. Strokes are thick and even, with blunt terminals and gently softened corners that keep the shapes cohesive at large sizes. Curves are broad and simple, while diagonals carry much of the energy, producing a slightly condensed, forward-leaning rhythm. The numerals and lowercase follow the same sturdy construction, favoring solid silhouettes and minimal interior detail.
Best suited for headlines, posters, and branded statements where impact and motion matter. It works well for sports and entertainment graphics, product packaging, and logo-style wordmarks, especially at medium to large sizes where the bold shapes and slant can carry the composition.
The overall tone feels energetic and forceful, with a strong forward motion from the slant and dense weight. It reads as sporty and attention-seeking, leaning toward bold advertising and headline voices rather than quiet, editorial neutrality.
The design intention appears to be a high-impact italic sans for display settings, combining sturdy, rounded construction with a fast, energetic stance. It prioritizes bold presence and immediate readability for titles and promotional messaging.
Spacing appears tuned for display: the mass of each character is prominent and the forms remain recognizable even when packed tightly. The design emphasizes clear, chunky shapes over refinement, which helps it maintain impact in short bursts of text.