Sans Normal Lidev 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Qamari Sans' by NamelaType; 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; and 'Monsal Gothic' and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, energetic, contemporary, friendly, impact, motion, emphasis, modernity, approachability, oblique, rounded, compact, punchy, high-impact.
A heavy, oblique sans with rounded, softly squared curves and sturdy, monoline construction. Letterforms lean consistently forward with broad, filled-in counters and a compact internal rhythm that keeps shapes dense and high-impact. Terminals are clean and unadorned, with gentle curvature in bowls and shoulders that maintains a smooth, modern silhouette. Figures are similarly weighty and rounded, designed to hold together as bold blocks in headlines.
Best suited for headlines, posters, branding marks, and campaign graphics where a bold, dynamic presence is needed. It also fits sports and lifestyle messaging, packaging callouts, and any short-to-medium text meant to feel fast, modern, and emphatic.
The overall tone is energetic and assertive, with a sporty, forward-driving slant that reads as active and confident. Its rounded shapes keep it approachable rather than harsh, making the voice feel contemporary and upbeat.
The design appears intended to deliver maximum impact with a clean sans structure, using a strong oblique slant and rounded geometry to suggest motion while staying friendly and broadly usable for display typography.
In longer samples the weight and tight counter shapes create a strong dark texture, so spacing and line length will influence readability; it excels when given room to breathe. The oblique angle is pronounced enough to add motion and emphasis even without additional styling.