Sans Normal Bokew 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Morandi' by Monotype, 'Pulp Display' by Spilled Ink, 'Mundial Narrow' by TipoType, and 'Sailec' by Type Dynamic (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, branding, presentations, clean, neutral, modern, friendly, functional, everyday utility, high legibility, neutral tone, modern simplicity, rounded, geometric, even, crisp, open.
A clean sans serif with softly rounded, geometric construction and consistent, low-variation stroke thickness. Curves are smooth and broadly circular, while terminals read as neatly cut and straightforward, producing a tidy, contemporary rhythm. Counters are generally open and generous, and the overall proportions feel balanced, with clear letter differentiation and steady spacing across both uppercase and lowercase.
This font suits interface labels, dashboards, and general UI typography where clear forms and even texture help scanning. It also works well for editorial layouts, reports, and presentation materials that need a modern, unobtrusive sans. For branding, it fits identities aiming for a contemporary, approachable feel without calling too much attention to the type itself.
The tone is neutral and modern, with a friendly calmness coming from its rounded shapes and open apertures. It feels pragmatic and approachable rather than expressive, emphasizing clarity and reliability.
The design appears intended as a versatile, everyday sans serif that prioritizes clarity and consistency across sizes. Its rounded geometric structure suggests a goal of modern simplicity with a slightly softened, approachable character.
Numerals appear straightforward and highly legible, matching the same rounded geometric logic as the letters. The overall color on the page is even, with a steady texture in paragraph settings and minimal visual quirks that would distract from content.