Sans Normal Noriv 7 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Nolan' and 'Technica' by Monotype, 'Fact' by ParaType, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, straightforward, impact, clarity, approachability, modern branding, display emphasis, geometric, rounded, blocky, compact, high impact.
A heavy, geometric sans with broad proportions and rounded bowls. Strokes are uniform and dense, with clean terminals and minimal modulation, creating an even, steady rhythm. Counters are relatively small for the weight, and joins are sturdy, producing a compact, solid silhouette. The lowercase is simple and utilitarian, with single-storey forms (notably the a and g) and open, straightforward construction; numerals are similarly robust and highly legible at large sizes.
Well suited to headlines, posters, and branding systems that need maximum impact and quick readability. It can also work effectively for signage and packaging where a strong typographic voice and clear letterforms are priorities, especially at medium to large sizes.
The overall tone is assertive and upbeat, combining a friendly roundness with a no-nonsense, headline-driven presence. It reads as contemporary and approachable rather than formal, designed to feel energetic and immediately readable.
The font appears intended as a high-impact display sans that prioritizes clarity and solidity. Its geometric roundness and simplified lowercase suggest a design goal of contemporary accessibility—delivering bold emphasis without decorative complexity.
The design emphasizes strong horizontal and vertical structure, with circular/elliptical curves used consistently across round letters. Spacing appears tuned for bold display use, where the dense color and sturdy shapes hold together without looking fussy.