Slab Square Imlu 5 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, logotypes, packaging, industrial, western, mechanical, rugged, retro, impact, sturdiness, poster appeal, machined look, blocky, squared, beveled, notched, compact apertures.
A heavy, squared slab design with broad proportions and a strongly built, horizontal emphasis. Strokes are mostly monolinear with crisp, flat terminals and prominent slab-like serifs, while many joins and corners are chamfered or slightly notched, giving a cut-metal silhouette. Counters are relatively tight and often rectangular, and the overall rhythm is dense and assertive, with consistent, sturdy geometry across caps, lowercase, and figures.
Best suited for large-scale use such as posters, headlines, product packaging, and storefront or event signage where its bold, squared forms can read cleanly. It can also work for logo wordmarks and labels that need a sturdy, industrial or western-tinged presence, while extended passages may benefit from looser spacing and larger sizes.
The face conveys an industrial, hard-edged tone that feels rugged and workmanlike. Its squared shaping and carved details suggest machinery, signage, and a hint of western poster tradition, producing a confident, no-nonsense voice.
The design appears intended to deliver maximum impact through broad proportions, flat slabs, and chamfered details that keep the forms crisp and structural. Its consistent, machined geometry suggests a display-focused workhorse meant to feel tough, practical, and attention-grabbing.
In text settings the strong slabs and tight counters create a dark, continuous texture, so generous tracking and clear hierarchy help maintain clarity. The figures match the same angular, trimmed construction, reinforcing a cohesive display character.