Sans Normal Itmir 4 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, 'Otoiwo Grotesk' by Pepper Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, assertive, modern, sporty, friendly, impactful, visibility, impact, modernity, clarity, blocky, sturdy, geometric, rounded, high-clarity.
A heavy, wide sans with sturdy, geometric construction and generously rounded curves. Stroke endings are predominantly square, with smooth circular bowls and consistent, clean joins that keep counters open even at dense weights. The lowercase uses single-storey forms (notably a and g), round dots on i/j, and a short, functional t-crossbar, creating a compact, no-nonsense rhythm. Numerals are robust and simplified, with broad proportions and clear interior spaces designed to hold up at large sizes.
Best suited to headlines, posters, and brand marks where weight and width can deliver immediate presence. It should work well for sports and lifestyle identities, packaging callouts, and short, high-impact messaging in both print and digital contexts.
The overall tone is bold and confident, with a contemporary, energetic feel. Its wide stance and rounded geometry read as approachable rather than aggressive, lending a sporty, headline-forward personality that still feels straightforward and utilitarian.
The design appears intended to maximize punch and legibility in large, attention-grabbing settings by combining wide proportions, simplified shapes, and open counters with a clean, contemporary sans structure.
Spacing appears tuned for display impact: wide letterforms with stable sidebearings and strong silhouette recognition. The rounded bowls of letters like O/Q/e/c contrast with crisp terminals, giving a balanced mix of softness and authority.