Sans Normal Itmir 2 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Dean Gothic' by Blaze Type, 'Otoiwo Grotesk' by Pepper Type, 'Matrice' by Studio Sun, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, confident, sporty, modern, punchy, friendly, impact, brand presence, high legibility, modern clarity, friendly strength, rounded, geometric, blocky, sturdy, compact spacing.
A heavy, rounded sans with broad proportions and compact internal counters. Curves are built from smooth, near-circular bowls, while joins and terminals stay clean and squared-off, creating a crisp, contemporary silhouette. Stroke endings are mostly blunt, and the letterforms keep a steady, even rhythm with minimal modulation. Lowercase shapes read large and open for their size, with simple single-storey forms and short ascenders/descenders that reinforce a dense, logo-ready texture.
Best suited to display roles where weight and width can do the work: headlines, punchy brand marks, product packaging, and big typographic statements. It also fits sports and entertainment graphics, UI hero text, and short callouts where strong presence and quick readability matter.
The overall tone is bold and direct, with a friendly, contemporary softness from the rounded curves. It feels energetic and assertive without becoming sharp or aggressive, making it well suited to attention-grabbing, upbeat messaging.
The design appears intended to deliver maximum impact with a clean, geometric voice—combining rounded construction with blunt terminals to stay modern and highly legible in large sizes. It prioritizes bold branding energy and dense headline rhythm over delicate detail.
The numerals and capitals emphasize wide, stable forms with large, low-contrast bowls, which keeps impact high at display sizes. The round letters (O/Q/0/8/9) are especially prominent, and the overall spacing looks tuned for solid, poster-like blocks of text rather than airy editorial settings.