Sans Normal Itbuk 5 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Miura' by DSType, 'Gremlin' by Hazztype, 'Jasan' by Storm Type Foundry, and 'Matrice' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, sporty, impact, clarity, modern branding, high visibility, display strength, geometric, rounded, compact counters, sturdy, clean.
A heavy, geometric sans with broad proportions and rounded curves. Strokes are uniform and dense, with smooth joins and a clean, contemporary construction. Counters are relatively compact, giving the letters a solid, blocky footprint, while circular forms like O and o read as wide ovals. The lowercase shows a single-storey a and g, short ascenders/descenders, and a robust, even texture in continuous text; numerals are similarly wide and strongly weighted for high impact.
Best suited to large-scale applications such as headlines, posters, signage, and bold brand moments where legibility at a glance and strong presence are priorities. It also works well for packaging and promotional graphics, and can handle short UI labels or navigation where a sturdy, high-visibility voice is desired.
The overall tone is bold and assertive without feeling harsh, combining a friendly roundness with a muscular, attention-grabbing presence. It suggests modern branding energy—confident, straightforward, and slightly sporty—suited to messaging that needs to feel loud, clear, and accessible.
Designed to deliver maximum visual impact with a clean, geometric vocabulary and wide, stable letterforms. The emphasis appears to be on bold clarity and contemporary branding versatility rather than delicate detail or extended text reading.
The wide set and dense weight make white spaces (counters and apertures) feel tight, which increases visual punch at larger sizes. In long passages, the strong rhythm and compact internal spaces can create a dark color, favoring shorter text runs where impact matters most.