Sans Normal Amgef 5 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Campton' and 'Neue Campton' by René Bieder, 'Carmen Sans' by StudioJASO, and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, presentations, clean, modern, neutral, friendly, straightforward, legibility, versatility, modernity, clarity, neutral tone, rounded, open apertures, geometric, even rhythm, crisp terminals.
A clean sans with rounded, circular bowls and smoothly drawn curves paired with straight, sturdy stems. Stroke weight stays even throughout, giving the letters a calm, consistent color in text. Counters are generous and apertures read clearly, while terminals are mostly squared off for a crisp, contemporary finish. Proportions feel slightly expanded, helping characters stay distinct in both the uppercase set and the more compact lowercase forms.
This style suits interface typography, product and corporate branding, and general-purpose editorial layouts where clarity is important. The sturdy shapes and open counters also make it a good candidate for signage and display settings, while remaining comfortable for short to medium-length text blocks.
The overall tone is modern and neutral with a mild friendliness coming from the rounded shapes and open counters. It feels practical and unpretentious rather than expressive, aiming for clarity and approachability in everyday typography.
The design appears intended as a versatile, contemporary workhorse sans: simple geometry, consistent stroke behavior, and readable letterforms that hold up across sizes. Its expanded feel and clean terminals suggest an emphasis on legibility and a polished, modern voice.
The forms lean toward geometric construction—especially in round letters like C, O, Q, and G—while maintaining familiar, readable lowercase structures. Spacing appears balanced and steady, producing an even rhythm in the sample paragraphs without sharp spikes in texture.